Pricing with Confidence

Set Prices That Allow You to Thrive not Just Survive

Feeling burnt out because the only way you can pay your bills is to work all the hours possible?

Created a business monster that is taking over your life rather than supporting it?


There is a good chance your prices are out of whack with your business goals.

Making it near impossible to create that business you dream of. The business that gives you freedom, time to be creative and support others all while taking care of yourself. 

Most of us service based businesses start off in business with all sorts of mindset issues going on around money and pricing. We get a serious bout of comparisonitis and set our prices way too low to ever earn a liveable income. Been there done that!

And by liveable income I mean an income that allows you to pay the bills, have some fun money for things like holidays, great meals out with friends and family, lots and lots of books (or is that just me?) and save for a rainy day.

All without having to work horrendous hours. I mean what is the point of working all those hours to earn money if you don’t then have time to do the fun stuff that the money could pay for?

It is possible. It really is. You just need to have prices that are set through a process rather than the money mindset gremlins you have running around in your brain.

Which is where my simple-to-implement Pricing with Confidence Program comes in.

You can bop burn out on the head and set prices to thrive not just survive.

Working through the Pricing with Confidence Program we will:


  • Make sure you are setting prices that allow you to pay yourself a liveable income.
  • Reduce burn out from under charging and give you more time to do what you love.
  • Set prices that you are confident in – no more feeling embarrassed as you say the number on those discovery calls.
  • Work out how you are going to increase your prices (because I am pretty sure you will want to do this).
  • Put together packages that reflect the value of what you do.
  • Put in place a repeatable process for you to set prices for new services.

Have a few issues with numbers? Don’t worry I will walk you through the calculations. They are straightforward and nothing like the calculus you tackled in high school. 

Undertaking Caroline’s Practical Pricing program was invaluable. Through working with her, I understood how I need to price my services to ensure I operate a sustainable business. Additionally, the one-on-one coaching sessions with Caroline were terrific; her kindness, expertise, and humour made coaching with her a delight. Nearly two years later, and I still refer to lessons Caroline taught and shared on a weekly basis. Certainly a testament to how much the practical pricing program continues to influence my business decisions in a valuable and impactful way.

Rowena Mabbott

Career and Life Confidence Coach

The Pricing with Confidence Program

With the Pricing with Confidence Program we sit down together to look at what your liveable income looks like and get clear on the prices you need to charge to make this income. We go away and both of us will do some research on what competitors are charging to make sure your prices are in the ballpark.

Then we get back together and agree on final prices and how you are going to package your services so you aren’t stuck in a charging per hour model. We will also come up with a plan as to how you are going to raise those prices to create a sustainable business.

This program is not about making you feel like you have to have high ticket offers. They work well for some people but they aren’t for everyone, including me. It’s about having prices you feel good about both for you and your clients. 

Rates have gotten so weird in the online business world. I want you to live a good life without putting your clients in financial stress. I hate how much value we place on those who help us make money compared to those who keep us healthy, teach our kids and create a better society. 

What’s included:

  • An initial questionnaire and worksheet to help us get clear on what you need to make to meet those liveable income goals.
  • 1 x 45 minute 1:1 session with me, via Zoom, an online meeting platform. We make a time to dive into your numbers and understand where you are at and where you want to be.
  • Competitor research. We both get online and have a look at what your competitors are doing.
  • 1 x 60 minute 1:1 session, again via Zoom, where we finalise your prices and set up packages for you to start selling. We also come up with a plan as to how you are going to raise your prices.
  • Notes on our sessions that you can refer back to. This includes how we set the prices, what your new prices and packaging will be and the plan to increase prices.


Investment: $450

(or 2 monthly payments of $225)

Sound good? Then click a button below to get started:

The Practical Pricing programme helped me understand how to calculate the right prices for my business – taking into consideration expenses, taxes, industry standards, as well as all the time you in fact spend doing work. It was an eye-opener. I now have a set of tools that will enable me to make truly informed pricing choices.

Working with Caroline was excellent. She learned about my practice and then walked me through the pricing process, making sure it was detailed and specific to my business. I feel like I got a personalised lifetime software license for pricing – not just a one-off solution to an issue I have now, but a system that will work for my business all the time.

Dotty Kultys


Hi, I’m Caroline!

I am Chartered Accountant and Number Wrangler on a mission to help women entrepreneurs just like you make more money in a kind and intentional way.

I spent 15 years in the corporate sector before realising it was time for a sea change and setting out to do my own thing. I spent a whole lotta time helping big (and little) organisations understand their numbers and implement systems – which meant more time saved and more money made (and let’s face it, who doesn’t want that?!).

Let’s work together to set prices in your business that enable you to achieve your business goals and create the life you dream of.  

Who is this for:

Pricing with Confidence is for online businesses offering 1:1 services, group programs such as masterminds or one-off training programs as well as memberships, digital downloads and self-directed courses. 

If you have a question about the program, please send me an email at

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