Why you need a Facebook ad funnel and what it looks like
You used to be able to whack up a Facebook ad leading to a webinar or challenge, get lots of people signed up for a super cheap price and then sell from that webinar or challenge. And while that sometimes still happens occasionally, for most people the cost of getting...
Struggling to find interests to target? Try these audiences
If you are struggling to work out what interests to target for your Facebook ads then a lookalike audience could be for you. A lookalike audience is where Facebook creates an audience that looks like one of your custom audiences, say your email list or people who have...
Facebook ad trend: Ads that don’t look like ads
There are always trends in Facebook ads; what worked last month may not work this month. While this can be things like the time of year and who else is competing with you, there are also trends in design. One of the trends I have seen in the past few months is people...
Invite the right people to your Facebook ad party
I like to think of Facebook ads as a bit like a party, and just like a party inviting the right people is a must do. Invite the wrong people to your Facebook ad party and one of the following is likely to happen: No one shows up to your party (aka no one clicks on...
