by Caroline | 8 Apr, 2023 | Business Finances, Business models, The Big Picture |
I’m not a huge fan of revenue goals. If you are new(ish) in business they can feel like something that you’ve pulled out of the air. It’s hard to plan projects and activities in support of that goal when it’s not grounded in anything. They can also drive...
by Caroline | 11 May, 2022 | Business models |
I hate the term “passive income” there is nothing passive about it. Rather you put your energy into different areas of your business. Instead of working one on one with a client you may be spending more energy marketing or providing customer support or managing people...
by Caroline | 20 Apr, 2022 | Business models, The Big Picture |
Where I live there is this “rule” that you shouldn’t turn on your heating until after Anzac Day which is on 25 April. As if you are a bit wimpy if you turn it on before then. I suspect it has more to do with organisations saving a bit of money more than...
by Caroline | 4 Nov, 2021 | Business Finances, Business models, Pricing |
Pricing is such an important part of your business. Price too low and you’ll burn yourself out. Price yourself too high and you struggle to get clients. Though what is too high is subjective, depending on who your clients are, how well you convey your value, the...
by Caroline | 18 Oct, 2020 | Business models, The Big Picture |
Contrary to what you might see on the internet, there is more than one way to grow a business. Too often we are told you can’t scale a one to one business, you have to offer a course or a group program or sell a product. All of these are good options IF they are in...
